Sam graduated from university in 2023 with a degree in BA Sports Journalism. Since then, he has developed a keen interest for PR, using his journalistic understanding to help inform his work.

Having grown up with regular holidays to the Lake District, hiking is of huge interest and provides a nostalgic escape from the everyday grind. He is also keen on the positive effects that getting into the outdoors can have.

With a huge passion for sport, Sam has grown up playing both football and cricket and is an avid supporter of Burnley Football Club.