{"title":"Black Friday Helmet Deals","description":"","products":[{"product_id":"the-edge-kids-yukio-jnr-snow-helmet-white-718207","title":"Kids' Yukio Jnr Snow Helmet","description":"\u003cp\u003eThis children’s ski helmet has a removable, washable comfort liner and fleece-lined ear pads for snug warmth, with multiple mesh-screened vents that allow airflow without letting snow sneak in.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAn adjustable dial at the back gives you a perfect fit, and the chin strap keeps the helmet in place. A clever goggle loop means that your goggles won't slip.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e·      Comfort liner – removable and washable\u003c\/p\u003e\u003cp\u003e·      Fleece-lined ear pads\u003c\/p\u003e\u003cp\u003e·      Mesh screened vents\u003c\/p\u003e\u003cp\u003e·      Adjustable dial and chin strap\u003c\/p\u003e\u003cp\u003e·      Goggle loop holds eyewear in place\u003c\/p\u003e\u003cp\u003e·      Colour: White\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eSize Guide:\u003c\/p\u003e\u003cp\u003e·      Small: 48-54cm\u003c\/p\u003e","brand":"The Edge","offers":[{"title":"White \/ One Size","offer_id":55580728295750,"sku":"003613235","price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0929\/4128\/7750\/files\/go_718207_a.jpg?v=1765009998"},{"product_id":"giro-kids-launch-snow-helmet-black-379003","title":"Kids' Launch Snow Helmet","description":"\u003cul\u003e\n\u003cli\u003eLightweight \u0026amp; durable in-mould construction\u003c\/li\u003e\n\u003cli\u003eSoft interior and super-cool vents\u003c\/li\u003e\n\u003cli\u003eRemoveable goggle retainer\u003c\/li\u003e\n\u003cli\u003e'In Form' system allows for easy adjustment while wearing gloves\u003c\/li\u003e\n\u003cli\u003eDial at base provides 6cm adjustment \u0026amp; enhanced stability\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Giro","offers":[{"title":"Black \/ XS","offer_id":56910104691014,"sku":"001791011","price":60.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ S","offer_id":55580830826822,"sku":"001791013","price":60.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0929\/4128\/7750\/files\/go_379003_a.jpg?v=1765010995"},{"product_id":"giro-kids-crue-mips-helmet-orange-416226","title":"Kids' Crue Mips Helmet","description":"\u003cp\u003eThis Multi-Directional Impact Protection System helmet is designed to protect against injuries and from feeling the full force of an impact should they fall when skiing or snowboarding. 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A clever goggle loop means that your goggles won't slip.\u003c\/p\u003e\u003cp\u003e·      Comfort liner – removable and washable\u003c\/p\u003e\u003cp\u003e·      Fleece-lined ear pads\u003c\/p\u003e\u003cp\u003e·      Mesh screened vents\u003c\/p\u003e\u003cp\u003e·      Adjustable dial and chin strap\u003c\/p\u003e\u003cp\u003e·      Goggle loop holds eyewear in place\u003c\/p\u003e\u003cp\u003e·      Colour: Black\u003c\/p\u003e\u003cp\u003eSize Guide:\u003c\/p\u003e\u003cp\u003e·      Small: 48-54cm\u003c\/p\u003e","brand":"The Edge","offers":[{"title":"Black \/ One Size","offer_id":55580923920710,"sku":"003613236","price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0929\/4128\/7750\/files\/go_718208_a.jpg?v=1765012436"},{"product_id":"bell-kids-lil-ripper-helmet-pink-673086","title":"Kids' Lil Ripper Helmet","description":"\u003cp\u003eThe joy of seeing your children enjoy riding bikes is unmatched. Keep them safe with the Kids Lil Ripper Helmet from Bell, featuring a tough fusion In-Mould polycarbonate shell and EPS foam inner for superior protection. The helmet's Action Fit system ensures a secure fit, while the 10 vents provide a cool head during rides. The helmet's cool graphics will also make it a favorite accessory for your child's bike adventures.\u003c\/p\u003e\u003cul\u003e  \u003cli\u003e\u003cstrong\u003eFusion In-Mould polycarbonate shell\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eAction Fit adjustment system\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSmartLock no-pinch side buckle\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e10 Vents\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eCE EN1078 certified\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight: \u003c\/strong\u003e221g\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003ca href=\"https:\/\/www.gooutdoors.co.uk\/helmet-size-guide\" target=\"_blank\"\u003eRead our guide to choosing the right helmet style and size, and fitting it correctly.\u003c\/a\u003e\u003c\/p\u003e","brand":"Bell","offers":[{"title":"Pink \/ One Size","offer_id":55580980478278,"sku":"003355443","price":44.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0929\/4128\/7750\/files\/go_673086_a.jpg?v=1765013304"},{"product_id":"sinner-pincher-helmet-black-263248","title":"Pincher Helmet","description":"\u003cstrong\u003eSinner's Pincher Freeride Helmet\u003c\/strong\u003e is extremely tough and versatile, suitable for all kinds of winter sports.\u003cbr\u003e  \u003cbr\u003e  It has adjustable shell ventilation, quick-release buckle, goggle holder and  a convenient size adapting system, so you will always have the right fit.\u003cbr\u003e  \u003cul\u003e      \u003cli\u003eFreeride helmet\u003c\/li\u003e      \u003cli\u003eABS technology\u003c\/li\u003e      \u003cli\u003eLightweight\u003c\/li\u003e  \u003c\/ul\u003e","brand":"Sinner","offers":[{"title":"Black \/ XXS","offer_id":56909945274694,"sku":"000942048","price":60.0,"currency_code":"GBP","in_stock":false},{"title":"Black \/ XS","offer_id":56909945307462,"sku":"000942056","price":60.0,"currency_code":"GBP","in_stock":true},{"title":"Black \/ S","offer_id":56909945340230,"sku":"000942063","price":60.0,"currency_code":"GBP","in_stock":false},{"title":"Black \/ M","offer_id":56909945372998,"sku":"000942068","price":60.0,"currency_code":"GBP","in_stock":false},{"title":"Black \/ L","offer_id":56909945405766,"sku":"000942090","price":60.0,"currency_code":"GBP","in_stock":false},{"title":"Black \/ XL","offer_id":55607985242438,"sku":"000942110","price":60.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0929\/4128\/7750\/files\/go_263248_a.jpg?v=1765328102"},{"product_id":"sinner-titan-helmet-white-263252","title":"Titan Helmet","description":"\u003cul\u003e      \u003cli\u003eFreeride helmet\u003c\/li\u003e      \u003cli\u003eInmould technology for best fit\u003c\/li\u003e      \u003cli\u003eSINNER Earphone Earpads\u003c\/li\u003e      \u003cli\u003eGoggle holder\u003c\/li\u003e      \u003cli\u003eHypoallergenic - stays fresh for longer\u003c\/li\u003e      \u003cli\u003eQuick release buckle\u003c\/li\u003e      \u003cli\u003eMaximum protection and comfort\u003c\/li\u003e      \u003cli\u003eVentilated shell\u003c\/li\u003e      \u003cli\u003eSize adapting system\u003c\/li\u003e  \u003c\/ul\u003e","brand":"Sinner","offers":[{"title":"White \/ S","offer_id":56909947797830,"sku":"000942599","price":85.0,"currency_code":"GBP","in_stock":false},{"title":"White \/ M","offer_id":56909947830598,"sku":"000942638","price":85.0,"currency_code":"GBP","in_stock":false},{"title":"White \/ L","offer_id":56909947863366,"sku":"000942640","price":85.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ XL","offer_id":55608122016070,"sku":"000942768","price":85.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0929\/4128\/7750\/files\/go_263252_a.jpg?v=1765331648"},{"product_id":"sinner-pincher-helmet-white-263250","title":"Pincher Helmet","description":"\u003cstrong\u003eSinner's Pincher Freeride Helmet\u003c\/strong\u003e is extremely tough and versatile, suitable for all kinds of winter sports.\u003cbr\u003e  \u003cbr\u003e  It has adjustable shell ventilation, quick-release buckle, goggle holder and  a convenient size adapting system, so you will always have the right fit.\u003cbr\u003e  \u003cul\u003e      \u003cli\u003eFreeride helmet\u003c\/li\u003e      \u003cli\u003eABS technology\u003c\/li\u003e      \u003cli\u003eLightweight\u003c\/li\u003e  \u003c\/ul\u003e","brand":"Sinner","offers":[{"title":"White \/ XXS","offer_id":56909948289350,"sku":"000942252","price":60.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ XS","offer_id":56909948322118,"sku":"000942257","price":60.0,"currency_code":"GBP","in_stock":false},{"title":"White \/ S","offer_id":56909948354886,"sku":"000942264","price":60.0,"currency_code":"GBP","in_stock":false},{"title":"White \/ M","offer_id":56909948387654,"sku":"000942330","price":60.0,"currency_code":"GBP","in_stock":false},{"title":"White \/ L","offer_id":56909948420422,"sku":"000942342","price":60.0,"currency_code":"GBP","in_stock":false},{"title":"White \/ XL","offer_id":55608123654470,"sku":"000942379","price":60.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0929\/4128\/7750\/files\/go_263250_a.jpg?v=1765331684"},{"product_id":"fox-mainframe-helmet-green-518588","title":"Mainframe Helmet","description":"\u003cp\u003eThis affordably priced helmet comes with advanced MIPS™ protection to help you stay safe on the saddle. 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Each one is constructed using a fusion in-mould polycarbonate shell that bonds the outer shell to the EPS foam liner, creating a super sturdy helmet.\u003c\/p\u003e\u003cul\u003e  \u003cli\u003e\u003cstrong\u003eErgo Fit™\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eEasy to use dial system for one-handed adjustments \u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eUpgraded padding for all-day support \u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFusion in-mould polycarbonate shell\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eExtremely sturdy helmet \u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSweat Guide pad to pull moisture away from brow pad \u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003ca href=\"https:\/\/www.gooutdoors.co.uk\/helmet-size-guide\" target=\"_blank\"\u003eRead our guide to choosing the right helmet style and size, and fitting it correctly.\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Bell","offers":[{"title":"Blue \/ One Size","offer_id":55615904153926,"sku":"002746187","price":79.99,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ M-L","offer_id":56910597652806,"sku":"003231665","price":79.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0929\/4128\/7750\/files\/go_547136_a.jpg?v=1765413348"},{"product_id":"fox-mainframe-mips-helmet-black-546396","title":"Mainframe MIPS Helmet","description":"\u003cul\u003e  \u003cli\u003eProven MIPS™ impact protection system reduces rotational forces in a crash\u003c\/li\u003e\n\u003cli\u003eExtended coverage for added safety\u003c\/li\u003e\n\u003cli\u003eOptimised venting with channelled, in-molded EPS provides efficient cooling\u003c\/li\u003e\n\u003cli\u003eRemovable, washable moisture-wicking liner\u003c\/li\u003e\n\u003cli\u003eMIPS™ integrated fit system reduces weight and provides a more comfortable, seamless fit\u003c\/li\u003e\n\u003cli\u003eWeight: 390g (medium)\u003c\/li\u003e\n\u003cli\u003eMaterial: EPS, PC, PA, polyester\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eHelmet Size Guide\u003c\/p\u003e\u003cul\u003e  \u003cli\u003eSmall: 51-55cm\u003c\/li\u003e\n\u003cli\u003eMedium: 55-59cm\u003c\/li\u003e\n\u003cli\u003eLarge: 59-63cm\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003ca href=\"https:\/\/www.gooutdoors.co.uk\/helmet-size-guide\" target=\"_blank\"\u003eRead our guide to choosing the right helmet style and size, and fitting it correctly.\u003c\/a\u003e\u003c\/p\u003e","brand":"Fox","offers":[{"title":"Black \/ S","offer_id":55615958974790,"sku":"003356272","price":79.99,"currency_code":"GBP","in_stock":false},{"title":"Black \/ M","offer_id":56910252015942,"sku":"002742843","price":79.99,"currency_code":"GBP","in_stock":false},{"title":"Black \/ L","offer_id":56910251983174,"sku":"002742844","price":79.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0929\/4128\/7750\/files\/go_546396_a.jpg?v=1765414227"},{"product_id":"wild-country-mens-syncro-climbing-helmet-petrol-642735","title":"Men's Syncro Climbing Helmet","description":"\u003cp\u003eCrafted with durability and versatility in mind, the Men's Syncro Climbing Helmet is a perfect companion for sport, trad and alpine climbing. 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