I love this mat. I camp 2 night a week every week and I can tell you that this mat is just slightly more comfortable than my bed, if considerably narrower.
Its not a product you will ever take hiking but for the regular camper who arrives by car I haven't seen anything better.
Only problem is that I have just had to change it as the valves didn't retain the air so the dreamcatcher mat deflated overnight. (And it was still very very comfortable.)
Go Outdoors were great and changed the mat no trouble at all but I have seen this compliant in other threads so one to watch out for if you buy one. Without this problem it would undoubtedly have been a 5 star product.