The wonders of the Exmoor National Park have been highlighted in a new TV advert, thought to be the first of its kind.
Exmoor Tourism Partnership has devised a commercial in which a local resident discusses the scenic wonders people can enjoy, finishing with an invitation to people to come and find out for themselves what the national park can offer.
Beauty spots shown include the Valley of Rocks and Tarr Steps, while mountain biking and horse riding are among the activities showcased.
Screenings have taken place on digital channels such as Yesterday, Blighty and the Food and Drink network, with the series set to run up until the end of October.
Those bringing walking boots
with them might wish to purchase Ordnance Survey maps
as well to assist their exploration, with the protected area of Devon and Somerset offering both moorland and coast.
Exmoor was designated a national park in 1954 and covers 694 sq km of land, with Dunkerly Beacon being the highest point at 519 m (1,703 ft).