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Study to assess British taste for the outdoors

Posted 1 November 2010
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The National Trust is launching a study to see if Britons are still as keen on enjoying the outdoors as they used to be.

Its six-month Outdoor Nation study will assess the situation in the light of existing research showing many youngsters are growing up without an appreciation of the natural world.

This includes findings that 64 per cent of kids play outside less than once a week and 26 per cent of teenagers think bacon comes from sheep.

Parents buying walking boots and fleeces for their children for Christmas could help equip them to discover the attraction of the outdoors and the great British countryside.

Commenting on the National Trust study, Chief Scout Bear Grylls said: "It's so important that we don't lose our connection with the natural world around us. It is such a big part of what makes life special."

Posted by Elaine Arthur