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Snowfall prompts Britons 'to turn to Scotland for skiing breaks'

Posted 26 January 2010
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Snowfall prompts Britons 'to turn to Scotland for skiing breaks'
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The high levels of snowfall seen over the UK this winter have prompted many winter sports enthusiasts to pack up their skiing equipment and head to the Scottish Highlands, new figures suggest.

According to the latest data from the online market research company Experian Hitwise, the number of searches for skiing and snowboarding made by UK web users shot up by 18.5 per cent over the first full week of the year, when compared with the same period of 2009.

Notably, searches for the Cairngorms in Scotland were found to be 60 per cent higher than a year ago, while Glenshee and Ben Nevis were also popular search destinations among Britons keen to pack up their skiing equipment and enjoy some winter sports without having to leave the country.

"While most of the people planning a snow skiing or snowboarding holiday are considering the more traditional resorts in the Alps or North America, some are looking closer to home," commented Robin Goad, research director for Experian Hitwise.

"UK internet searches for Scottish ski resorts have increased faster than any other so far this year, and searches for Glenshee have already quadrupled thanks to the recent weather."

According to the Met Office, the UK has not seen the last of the winter snow, with further blizzards likely in the north of England and Scotland.

Posted by Dan MirzaADNFCR-2803-ID-19578813-ADNFCR