People who love to go walking
or enjoy the countryside in other ways will love visiting Pembrokeshire, a local government official has said.
Spokeswoman for Pembrokeshire County Council Kate Morgan described the county as "steeped in history, from castles to gardens and hidden treasures in art and craft".
"Boasting a beautiful coastal path and islands, it's an outdoor lovers dream," she added, arguing that the coastline is as attractive as Cornwall's but without the crowds.
Ms Morgan also noted it is easily reached, being just four hours away from London on the M4, while visitors may also enjoy its beaches and farmers markets.
The Pembrokeshire Coastal Path is one feature those keen on spending a holiday wearing walking boots
may want to aim for.
Mostly located within the Pembrokeshire Coast National Park boundaries, it stretches 186 miles from St Dogmaels at its northern end to Amroth in the south and includes 35,000 ft of ascent.