More Britons could be investing in running gear
after being inspired by the achievements of the nation's Olympic athletes.
On Saturday night (August 4th), three Great Britain team members won golds in a 45-minute spell - heptathlete Jessica Ennis, long jumper Greg Rutherford and 10,000-metre runner Mo Farah.
Farah, who Lord Coe has tipped to take the 5,000-metre gold as well, may help inspire many people to take up running these two distances.
Moreover, there are plenty of chances for people around the UK to enjoy organised runs, such as those arranged by Parkrun each weekend.
These 5K events currently occur in 137 different locations, enabling people to run regular races for fun or competitively.
Greater London alone hosts 34 of these, which could inspire people who saw the Olympics in the flesh, while Manchester, Leeds, Birmingham, Glasgow, Edinburgh, Liverpool, Sheffield, Bradford and other major cities all host at least one such event, as do a number of smaller towns.
Having good running apparel is important to help make the most of such opportunities, as well as when taking part in larger organised runs, such as the Great Manchester Run, the Great North Run or - for those wanting to take on the ultimate distance - the London Marathon.
As well as the sense of personal achievement and health benefits enjoyed, many undertake such activities to raise money for charities.
Mo Farah himself grew up in London after fleeing to the UK from war-torn Somalia at the age of eight. Taking up running, he has subsequently developed into a world-beating athlete after being identidied by his school PE teacher as someone with a rare talent.
While that may not be the future prospect for most people taking up regular running, the benefits of feeling fitter and healthier will be felt by all who take part.