The mountains are the finest aspect of the Lake District, not its lakes, a senior official at Cumbria Tourism has said.
Domestic market manager for the body Ian Hawkins said he felt that the national park should really be called "the Mountain District".
He added: "It's about getting out, mountain biking, hill walking, Ghyll Scrambling and those kind of things. That's the Lake District for me, it's about the walking, hiking and the outdoor activities."
Mr Hawkins said this was better than simply visiting the lakes themselves, noting that Windermere's size and greater ease of access from the south made it the obvious destination for many visitors heading up from England's big cities.
Those wishing to carry their rucksacks
up to the national park can enjoy climbing a large number of peaks, with the famous fellwalker and writer Alfred Wainwright listing 214 of them.
Visitors preferring to put on their cycling clothing
can also enjoy a number of routes, such as the Altura Trail in the Whinlatter Forest Park.
Posted by Elaine Arthur