Proposals to make the whole Lake District National Park a Fairtrade zone have received widespread support from local businesses.
In a move that may appeal to those who like to go walking
in the area and are ethically-minded, the Lake District National Park Authority and the Cumbria Fairtrade Network have started a campaign for this status, the Westmorland Gazette reports.
Around 60 people attended an event at Low Wood Hotel near Ambleside to find out more about the plan and gave it a positive reception.
National Pak Authority boss Richard Leafe said: "This initiative aims to promote sustainability both home and abroad by increasing the uptake of Fairtrade products and promoting what we produce locally."
Food and drink production in the area is a major contributor to the national park's carbon footprint, he noted.
The profile of the issue may be raised further a few weeks from now, when the Cumbria Local and Fair day conference takes place at the Rheged Centre near Penrith on November 4th, which Cumbria Fairtrade Network is running.