Cumbrian tourism chiefs have joined calls for a bill that would apply British Summer Time to most or all of the year as a means of boosting visitor numbers to the Lake District.
Speaking to the Westmorland Gazette, head of policy and research at Cumbria Tourism Richard Greenwood suggested those who like to go walking
or ride mountain bikes
in the darker months could benefit from extra time.
"The extra daylight hours that the bill would 'create' will most certainly have the spin off of extending the day for visitors and allowing more time outdoors," he noted.
Backing for the plan has also come from Windermere Lake Cruises, as boats could stay out on the water later.
Visiting the Lake District and Cumbria is already an extremely popular activity, with the Sunday Times Travel Magazine listing it as the favourite UK rural break destination last month, as voted for by its readers.