Mountain Rescue teams in the Lake District and Pennines will be the beneficiaries of profits from sales of the 2011 Wainwright Society calendar.
The organisation has picked the cause for its proceeds after last year saw it raise the cash for the Fix the Fells charity, which repairs footpaths on the mountains around the Lake District.
Such a cause may be welcomed by those who like to take their climbing shoes
and climbing rope
to the Lake District to attempt its most challenging crags, as there is always the chance such services will be needed.
At the same time, those buying winter jackets
may help ensure they do not suffer from the cold too much if heading for the hills in the coming months, so as not to put too much pressure on Mountain rescue.
Proof that anyone can need mountain rescue help came last year when Alan Hinkes, the only British climber to reach the top of all 14 mountains over 8,000 metres, was caught in an avalanche in the Lake District.