Britons increasingly like to get on their mountain bikes
or put on walking boots
and visit UK destinations instead of heading overseas, it has been noted.
Team leader at self-catering and short breaks firm Natural Retreats Phillippa Gough said more people are picking domestic breaks because the climate is getting warmer and there are often problems with travelling overseas, such as strikes and last year's ash cloud.
She commented: "Until people promote it to you and say, 'Look at this, it is literally three hours from your house', people don't realise. The outdoor life is very popular with people for walking and cycling as well."
Ms Gough pinpointed the Yorkshire Dales as one of the most popular areas, while Cornwall can offer a "Mediterranean" climate in summer.
The lower cost of travel may also boost cycling and walking holidays in Britain, with a recent AA Travel Insurance survey showing 47 per cent of Britons take into account cost issues when booking a break.