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The GO Outdoors Story

GO Outdoors is a small company that set out on a big adventure more than 40 years ago. Sheffield's 'Camping and Caravanning Centre' first opened its doors in 1969, and soon became known simply as 'CCC' to locals. CCC quickly earned a strong reputation for excellent customer service and became a landmark within Yorkshire's outdoor community.

1970s - Small premises and big plans

With small premises, and big plans, CCC originally focussed on manufacturing to fulfil a growing demand for quality trailer tents & camping furniture. Following a fire at the original Bramall Lane site, CCC moved to a bigger location on Hill street where the company is still based today.

1980s - Laying the foundations

As camping began to grow in popularity, the early 1980s saw a change of focus to retail. CCC became the first place in Sheffield to offer camping equipment alongside furniture, barbeques, gas and charcoal, laying the foundations of today's comprehensive range.

1990s - Market leading brands

The early 1990s saw an expansion of the product range to include clothing and footwear with the introduction of market leading brands. John Graham, the store manager, led a buyout of the company in 1998.

John's vision was to create a store to help as many people as possible to have fun and adventure in the outdoors - core principles that remain at the heart of the business.

2000s - UK's widest range at the lowest prices

John quickly expanded CCC to three stores and developed the concept which would soon become GO Outdoors. The first GO Outdoors opened in Coventry in 2004, and despite considerable challenges, soon became established as a benchmark for the future.

Success in Coventry led to new departments such as cycling, fishing, running, riding, and climbing, as well as innovations such as indoor tent displays and climbing walls. A series of store openings followed, bringing GO Outdoors to new areas of the UK. These incredible stores epitomise John's vision by offering the UK's widest range at the lowest prices, all served by a friendly team of outdoor enthusiasts.

2010 and Beyond - Big plans for the future

GO Outdoors has been on this adventure for more than 40 years, and many of the team are the very same people who led CCC to success back in the 1970s and 1980s. We're still based in Sheffield and we haven't forgotten our roots, but we do have big plans for the future. We'd like you to join us in the adventure...